Privacy Policy
1. Introduction
Firmender Capital Management LLC, a Florida limited liability company operating as Firmender Capital (“Firmender Capital,” “we,” “us,” or “our”), respects your privacy.
This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit FirmenderCapital.com (the “Website”), submit an inquiry, or communicate with us in connection with the Website.
“Personal information” means information that identifies, relates to, or can reasonably be linked to an individual, as defined by applicable law.
Firmender Capital is a private investment platform that stewards family capital and supports selected businesses through strategic growth advisory and related activities. This Privacy Policy covers Website visitors and individuals who contact us, including founders, company representatives, prospective business partners, professional contacts, and members of the media.
Separate privacy notices may apply to specific engagements, investment relationships, or affiliated entities. Any such notice governs the processing it specifically addresses. This Privacy Policy does not replace any financial privacy notice required by applicable law.
2. Personal Information We Collect
Information you provide
We collect information you voluntarily provide through our inquiry form or related communications. This may include:
- Your name, email address, and organization.
- Your position, professional background, and other business contact information you choose to provide.
- Your inquiry category, message, and information about a proposed venture, advisory engagement, partnership, or other business opportunity.
- Materials you provide during subsequent correspondence.
- Communication preferences and information provided in connection with privacy requests.
Please limit submissions to information reasonably relevant to your inquiry. Do not submit passwords, government identification numbers, financial account credentials, health information, or other sensitive personal information through the Website’s general inquiry form.
If you provide information about another individual, you should have an appropriate basis to do so and provide any notice required by applicable law.
Technical information
Our Website and the infrastructure supporting it may automatically process technical information needed to deliver, maintain, and protect the Website. This may include IP addresses, browser and operating-system information, pages requested, access times, referring pages, and security or error logs.
Information from other sources
In connection with an inquiry or potential business relationship, we may receive relevant professional information from your colleagues, introducers, authorized representatives, or publicly available company and professional sources. We may use that information to understand and respond to your inquiry.
3. How We Use Personal Information
We use personal information as reasonably necessary to:
- Respond to inquiries and direct communications to the appropriate person.
- Evaluate and discuss potential advisory engagements, venture introductions, partnerships, and other business opportunities.
- Arrange meetings and manage related correspondence.
- Operate, maintain, troubleshoot, and secure the Website and our communications systems.
- Detect and address spam, fraud, misuse, and security incidents.
- Maintain business records and satisfy applicable legal obligations.
- Establish, exercise, or defend legal rights and resolve disputes.
- Respond to privacy requests and administer communication preferences.
Submitting an inquiry does not subscribe you to a mailing list. We do not share information submitted through the inquiry form for marketing purposes.
If you choose not to provide information needed to respond to an inquiry, we may be unable to address it fully.
4. How We Disclose Personal Information
We may disclose personal information in the following limited circumstances:
Service providers. We may disclose information to providers supporting website hosting, security, information technology, email, communications, storage, and administrative functions, as necessary to provide their services.
Affiliated entities. We may disclose information to an affiliated Firmender Capital entity when its involvement is reasonably necessary to address your inquiry or support a related business relationship.
Professional advisers. We may disclose information to attorneys, accountants, auditors, insurers, and other professional advisers as necessary for their services.
Introductions and requested business activities. We may disclose relevant information to a prospective partner or other business contact when you request an introduction or otherwise authorize the disclosure. Submitting an inquiry does not authorize unrestricted circulation of your personal information.
Legal and protective purposes. We may disclose information when required by applicable law or valid legal process, or when reasonably necessary to investigate unlawful activity, address security threats, protect rights or safety, or establish, exercise, or defend legal claims.
Business transactions. Information may be disclosed in connection with a proposed or completed merger, reorganization, transfer of operations or assets, or similar transaction, subject to appropriate confidentiality protections and applicable law.
Your direction. We may disclose information to other recipients at your request or with your valid authorization.
We do not sell personal information. We do not share personal information for cross-context behavioral advertising or use it for targeted advertising.
5. Cookies and Browser Privacy
We do not use cookies to track visitors for advertising or to build marketing profiles.
Ordinary Website operation may involve technical browser storage or cookies associated with functionality, content delivery, or security. Your browser may also maintain its own cache, history, and preferences independently of Firmender Capital.
You can manage cookies and local storage through your browser settings. Blocking or deleting these technologies may affect certain Website functions. Where applicable law requires consent for a technology, we will obtain that consent before using it.
Because we do not sell personal information or use it for cross-context behavioral or targeted advertising, enabling Global Privacy Control or a browser’s “Do Not Track” signal does not change those practices. We honor legally applicable opt-out preference signals where required.
6. Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy and meet applicable legal requirements.
Retention depends on the nature of the information, the status of an inquiry or business relationship, applicable recordkeeping obligations, relevant limitation periods, and the need to resolve disputes or investigate security incidents.
We may retain information longer where required by law or a legal preservation obligation. When information is no longer needed, we take reasonable steps to delete it or render it non-identifiable. Residual copies may remain in backups until those backups are overwritten or deleted through their ordinary lifecycle.
7. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, disclosure, alteration, or loss.
No website, electronic transmission, or storage system is completely secure. Please avoid sending sensitive personal information through ordinary email or the general inquiry form. If a discussion requires sensitive information, contact us to arrange an appropriate method of exchange.
8. Your Privacy Rights
Depending on your location, the applicable law, and the nature of our processing, you may have rights to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information.
- Obtain certain information in a portable format.
- Object to or request restriction of certain processing.
- Withdraw consent where processing relies on consent.
- Opt out of certain uses or disclosures where applicable.
- Appeal a decision concerning a privacy request.
- Lodge a complaint with an appropriate privacy or data protection authority.
These rights are subject to applicable conditions and exceptions. We may retain information when necessary to comply with a legal obligation or establish, exercise, or defend legal claims. Withdrawing consent does not affect processing lawfully undertaken before withdrawal.
To submit a request, email connor@firmendercapital.com or write to the address in Section 12. Please describe your request and provide enough information for us to respond. You do not need to create an account.
We may take reasonable steps to verify your identity or the authority of an authorized representative where appropriate and permitted by law. Please do not send identification documents unless we request them through an appropriate channel.
We will respond within the time required by applicable law and explain any applicable refusal or extension. Where an appeal right applies, email the same address with the subject line “Privacy Request Appeal.”
We will not unlawfully discriminate or retaliate against you for exercising your privacy rights.
9. Visitors Outside the United States
Firmender Capital Management LLC is based in Florida, United States. Information submitted through the Website may be processed and stored in the United States and in other locations where our service providers operate.
Privacy laws in those locations may differ from those in your jurisdiction. Where applicable law imposes requirements on international transfers, we comply with those requirements and use appropriate safeguards. Contact us for information about safeguards applicable to your personal information.
10. Children and Third-Party Websites
The Website is intended for an adult business audience and is not directed to children under 18. We do not knowingly collect personal information from children under 18 through the Website. If you believe a child has provided personal information, please contact us so that we can investigate and take appropriate action.
The Website may link to websites or services operated by third parties. Their information practices are governed by their own privacy notices. We encourage you to review those notices before providing personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, technology, or applicable requirements. We will post the updated version on this page and revise the “Last Updated” date.
Where required by applicable law, we will provide additional notice or obtain consent before implementing a material change. Posting an updated policy does not itself constitute consent to processing that requires consent.
12. Contact Us
For questions about this Privacy Policy or to submit a privacy request, please contact:
Firmender Capital Management LLC
Email: connor@firmendercapital.com
Subject: Privacy
